"Who are you?"
Why?
Image films vary greatly in style, content and purpose. But the obvious first: They help you shape and define your company's image – that is, the ideas and values you want people to associate with your brand.
What are the connotations you want to connect with your corporate identity?
Image films answer who you are and what you stand for.
The goals of an image film depend on the size and specific needs of your business.
Is there any brand awareness already? Are we trying to change impressions or reinforce existing ideas (such as your efforts in sustainability, your company history, or your craftsmanship)?
Or maybe you're a start-up and the goal is to increase brand awareness and shaping a persona. Or your business model is so niche that other business don't quite understand what it is you actually do. So... you need to explain it – in an engaging way!
Before deciding on the concept, let's find out what your goals are and what you're planning to communicate.
Examples
Biohof Blumenthal
Elektrotechnik Hermes – Imagefilm
How?
Here's what the process looks like:
Concept
If you already have ideas, let's explore your options together. And if not, we will be happy to get you started with ideas of our own.
Preproduction
Once you have approved the concept, it's time to get ready for the shoot – we'll book locations, talent, crew and equipment.
Production
Let's shoot it!
Postproduction
Editing, sound design, animations and color grading result in your finished film.
How much?
A pressing question of course everybody asks. And yet, for image films one that is really tricky to answer...
It depends!
The biggest factor is the scope necessitated by the concept: How many shooting days? Do we need actors, models, or are we using company staff members? What and how many locations do we need? What size film crew will be necessary to accomplish the shots we want?
And of course, what gear? Do we need special effects and animations, a voiceover speaker, a unique music score?
Most image films cost something between 4,000€ and 50,000€. Admittedly, quite a broad range! But to keep you on top of the costs, we provide you with a transparent breakdown not only in the first estimate after our initial consultation, but also along the way after each individual step.
And of course, we will also contribute creative solutions to keep the cost down.